Caterina Licitra is the Business Development for Jonathan Prince Studio, she is the co-founder and chief creative officer of The Lux Room. Art is an intrinsic part of her identity. Serving as a catalyst, curator, designer, and artist, she seamlessly integrates creativity with real-world applications. Caterina oversees the Lisa Ponti Archives across Asia, the USA, Latin America, and the Middle East. She channels the knowledge and legacy of her great grandfather Gio Ponti.